Failed CRM Initiatives and How to Avoid Them

Idea posted: June 2013

Institutions: Cranfield University School of Management   

Authors:

Despite being well-managed and well-resourced, a large number of companies have failed to see adequate return on CRM investments. This is a definite concern as many invested heavily prior to…

  READ MORE   PIN TO MY IDEAS Idea #099

New Priorities for Marketing Leaders

Idea posted: April 2013

Institutions: Cranfield University School of Management   

Authors:

This research sought to learn more about the strategic, functional and tactical priorities of marketers for the future. What they found was a rapidly changing focus in marketing strategies, and…

  READ MORE   PIN TO MY IDEAS Idea #130